Dairy Free Chocolate: Moo Free vs Asda Free From

Just for you dear readers, I ate not one, but two bars of dairy free chocolate- sigh- the things we bloggers have to do... ;-) Since it's Easter/ Spring chocolatefest time I thought I'd add my voice to all the other online chocolate reviews and tell you about some dairy free choc bars I came across this week. Both are available in supermarkets (Waitrose, Sainsbury's and Asda) and Moo Free can also be bought from independent outlets like health food shops as well as Holland and Barrett. 
Before I begin, I need to let you know that I have not been approached by either company with samples to review- more's the pity!- I just bought both bars, ate them and decided to blog about them. Consequently, you are getting a completely unbiased report.
Okay, now that's out of the way let's get down to the chocolate: The Moo Free Mini Moos weighs just 20g and was bought from Waitrose for the princely sum of 79p; ouch! (But it is organic and has the Vegan Society mark.) The Asda bar is 35g and priced at a more purse-friendly 45p. Obviously, if you're reading this some time after I posted it these prices may have changed. Both bars are an appealing shade of brown and not too dark. (See picture below.)

This shows the exact colour of both bars

I'm guessing you're interested in this kind of chocolate because you'd like a change from dark chocolate, lovely though that is, and I'm happy to say that neither bar is at all bitter. The Moo Free contains 45% cocoa, and the Asda bar 38%, but both tasted equally chocolatey to me. In fact, there's not very much difference in ingredients between both bars:
Moo Free: sugar (35%), cocoa butter, rice powder,cocoa mass, emulsifier (sunflower lecithin), natural flavourings.
Asda: sugar, cocoa butter, cocoa mass, rice syrup, inulin, coconut oil, rice flour, flavourings (natural), emulsifier (soya lecithin).
As you can see, both bars contain natural ingredients, the Moo Free being organic and soya free as well. Both are labelled as gluten free. In case you wondered, inulin is a form of carbohydrate found in roots. Unfortunately, neither bar was labelled as fair trade, so that's something both companies could work on.
Now the important bit: which bar was best? There wasn't much to choose between them, but I'd say overall that despite being very sweet, the Asda bar was the slightly better eating experience because it's in chunks you have to really chomp on, and you get more for your money too. The Moo Free was gone before I even realised I'd eaten it all, but it did have a lovely smooth mouthfeel and almost creamy aftertaste. I think I'll be buying the Asda bar again, but if you want to support a small company and an organic product then Moo Free is a delicious option.